The name of this course is called "Pathway to CMO - The Tactical Guide to SaaS Marketing Success". It will teach you the 8 capabilities needed to build marketing at your scale-up and the skills needed to excel as a marketing leader.
Before we go any further, please let me make it very clear that my results are not always typical. A lot can influence growth including product-market fit, stage of business, team org size and so on...
Chances are we have not met... so I am not making any claims or implications that you will duplicate my results or achieve any results whatsoever. I’m going to show you what worked well for me, and it’s my hope that you will be able to utilise some of the information that I share with you to get the results that you are personally after.
So if you’re looking for one of those ‘blueprints to $100M if you follow this exact process in 3 weeks’ deals, I’m sorry to say this isn’t it.
BUT — if you’re a “real person” who’s got some skill, the ability to help others, and the willingness to work for what you want, this is for you. In 2017, I moved on from a role scaling B2B pipeline to $100M+ in 4 years. I had a small team and a moderate budget to work within. Since then, I have worked as a CMO across VC portfolios and in rapidly scaling SaaS businesses. I've successfully managed almost every aspect of sales and marketing hands-on. I was the CMO at two London scaleups in the Blenheim Chalcot portfolio, Hive Learning (including new business sales) and Modulr, an award-winning payments platform and second-fastest-growing tech company in the UK, according to Dun & Bradstreet in 2020. Previously, I ran Appirio’s (sold for $500m) marketing, alliances and GTM in Europe, where we scaled the pipeline from $30k to $133M in 4 years, which generated 25%+ sourced EMEA revenue (industry-leading and highly unusual for a services business). I've run my own startup and worked in sales for many years.
Right now, and why the course exists, is that I'm applying all that knowledge to coaching, advising and consulting. My specialities include market strategy, rapidly scaling B2B SaaS companies, sales and marketing alignment, commercial team Due Diligence, product and competitive positioning, demand generation, org design, brand and messaging development, integrated marketing, project and people management, cross-functional and international projects. I have built teams from scratch to larger organisations, learning A LOT in that journey. Learnings that I’m able to share in this course.
I’ll teach you what the core capabilities are that you need to develop a revenue engine, how to become a great marketing leader and I'll give you a plan for building a marketing structure/growth plan that you can use too.